The Making of Foxsfelts

This is a series of many blog posts around the making of some of our favourite Instagram shops. I was lucky enough to speak to Amy Ford, owner of Foxsfelts about her story. 

Hi, tell us a little about yourself and your family…

Hi! I’m Amy Ford owner of Foxsfelts, aged 32, I have two little ones Grayson 4, and Knox 3 months. I’ve been married to Ben for 10 years. 

What inspired you to start your insta shop?

I’ve always been into something creative, when I fell pregnant with Gray I began Fox’s Felts – so we are 4.5 years in the making! I found Instagram in 2015 and now it’s pretty much the only social media that I use! Grayson was my inspiration and I wanted to be able to look after him and not have to do a job I disliked so I started with needle felting mobiles which can still be found on my website today. I am now focusing on teethers – something which I began when I needed to sell smaller items to keep the business ticking over between sales of mobiles and other items. 

We began selling silicone teethers in 2015 they went mad and took over the business somewhat – so now that’s what we are focusing on!

If you had to give one piece of advice to someone thinking of setting up an insta shop / etsy what would it be? 

Advice would be to put a clear business plan together, seek advice when you need it and believe in your yourself!

Who do you feel inspired by on Instagram? 

I’m inspired by many I can’t name just one! 

Tell us a little bit more about where you want foxsfelts to be in 5 years time?

In five years time I’d like to be running a team of five (or more) staff and turning over five times the figures I am today Amy says. 

What’s your favourite insta purchase and why?

Favourite insta purchase this year would have to be a blanket for Knox from Clem at so Satsuma @sosatsuma – they sell Handmade merino wool lusciouness 😍
Thanks to Amy for taking the time to answer our questions and you must head over to their website to see the full range of teethers on offer, we simply adore ours! 

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